The mountains don’t care who’s fastest.

They don’t clap. They don’t take pictures.

There are no awards for fear.

No crown for failure. No flashing cameras once you made it.

But still, we endure. Because something inside us demands it.

We compete against ourselves. Gravity. Fatigue. Vertigo.

At the end, there’s no anthem - only silence.

These is Beyond the Crowds.

No judges.

Just us, and the elements.

Off the beaten path.

Searching for a New Way.

In a world obsessed with competition and success, Montura honours the pathfinders searching for a new way.

We provide garments to compete with the elements with a mindful approach to mountaineering.

No crowds, but silence. No milliseconds, but quality time. We celebrate the unseen victories against fear, fatigue, and ourselves.

Montura heralds the power of words, and art, to preserve mountain people, and culture.

Lucio Schiavon

A line that becomes a voice.

Venetian illustrator Lucio Schiavon has always explored the expressive power of the line. His work is driven by instinct, poetry, and a quiet sense of purpose — a graphic gesture that speaks without needing words.

For the "No Crowds, Just Memories" campaign, Schiavon does more than illustrate: he takes a stand. His images are not decorative, but declarative. They are visual extensions of thought — silent manifestos that give form to a deeper feeling. In a world saturated with images, his art reclaims the value of the mark as something essential and necessary.

Lucio Schiavon Website