It's impossible.

It can't be done.

How many times have we heard these words? If we'd listened to them, Montura wouldn't
exist. If it were the case, the greatest mountaineering stories would've never
been written. No one would've ever scaled all the 8000-metre peaks without
oxygen cylinders. There wouldn't be a school in Nepal, where there wasn't one
before. And nor would our jacket designed for helicopter and mountain rescue
workers—a garment that demonstrates our pioneering research and development in
kit designed specifically for these operations—exist.

These are our roots: clothing for air rescue, land rescue, fire fighting, caving and
protection from fire. And, of course, pieces for desert crossing, Antarctic
expeditions, sailing, cycling, running and ski mountaineering. When Montura's
iconic Vertigo trousers were first created, there were no other pairs with such
a diverse combination of materials: there's kevlar to reinforce the knees,
stretch jersey at the back for flexibility, and high-tenacity nylon for the
most scratch-prone areas. They're designed so that every part satisfies certain
needs and, of course, to be practical, not wasteful and to last.

Our goal was and is quite simple: improve every single detail of the components we use
to ensure our products guarantee exceptional performance.

And to break away from what has become standard on the market over the years: thermal
insulation, elasticity, breathability, sweat wicking, protection from bad
weather and mechanical resistance. Today, we create versatile garments; in the
future, we'll be making "universal" pieces able to satisfy multiple
sporting needs, spanning from urban areas to the over-8000 metre peaks scaled
by great mountaineers.

None of this would be possible if we didn't have everything we need in house. In the
morning, we discuss a project, and by 3 pm we end up with a prototype, i.e. a
tangible, physical piece; so from the initial idea, we get something real
straight away, a bit like what happens in a craftsman's workshop. We follow a
process from design to end product. This includes production, with 42 lines and
1000 employees. So, ultimately, behind every product and behind every part of
the process, there's a person who plays a role in the company.

In terms of communication, Montura has gone its own way, investing significant resources in
real projects, including the Rarahil Memorial School in Nepal conceived by
Fausto De Stefani, the Ger Camp in Mongolia conceived by David Bellatalla, and
the training centres and Operazione Mato Grosso schools in Peru. But there are
lots of other projects in Italy and Europe too focused on people, particularly
those who experience hardship.

We have a name for all these activities: Montura Editing, which is both a cultural hub
and a publishing house. More than 100 books have been published in twenty
years, with 250,000 copies distributed in exchange for donations to outreach
projects.

And then there's film, too: it has supported more than 80 films, whose stories revolve
around those in often disadvantaged mountain locations. The greatest aim of the activities carried out by Montura Editing has been to educate people about regions and places, because respecting nature and the environment is actually synonymous with respecting others.

When talking about the mountains, this is what we think about: we don't like coming up with excuses for not trying things.

It's impossible, it can't be done... Every mountaineer has heard those words before going a new way.

Our way.